That was some marketing campaign!

Before the film had even started, I already had my headline: "Cloverfield is more marketing campaign than movie." In case the name doesn't sound familiar, this was the J.J. Abrams effort that featured grainy footage of New York under siege. By what? Unknown. Buzz built around the film's trailer, which showed precious little, and the film opened with a boffo weekend this past January. A few months later, I finally was able to squeeze this film in, and, much to my surprise, it's actually a very entertaining movie!